Assignment >
The RUPI center assists rural communities in developing economic strategies to thrive in the new global market.

The Results >
The Center's partners had a clear vision of what they wanted, simple typography matched with the image of runners bolting from the starting blocks. With this metaphor firmly in place, it was left to me to provide a stylish image that conveys strength and competence. I think the interplay of positive and negative shapes keeps the image simple, a must for logos. Still, there is energy and conviction in the simplicity.